digital marketing course online

Digital marketing course👈

1. Introduction to Digital Marketing:

   • Overview of digital marketing channels and strategies.
   • Understanding customer behavior online.

2. Search Engine Optimization (SEO):

   • On-page and off-page SEO techniques.
   • Keyword research and optimization.
   • Understanding search engine algorithms.

3. Search Engine Marketing (SEM):

   • Google Ads (formerly AdWords) and pay-per-click (PPC) advertising.
   • Campaign strategy, bidding, and budget management.

4. Social Media Marketing:

   • How to promote businesses on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
   • Social media ad campaigns and audience targeting.
   • Content strategies for engagement.

5. Email Marketing:

   • Building and managing email lists.
   • Creating effective email campaigns.
   • Analyzing open rates, clicks, and conversions.

6. Content Marketing:

   • Creating valuable, relevant content to attract and retain customers.
   • Blogging, vlogging, and podcasts.
   • Storytelling and content planning.

7. Web Analytics:

   • Using tools like Google Analytics to track website traffic.
   • Measuring the performance of campaigns and improving strategies.

8. Affiliate Marketing:

   • Partnering with affiliates to promote products and earn commissions.
   • Understanding how to set up and manage affiliate programs.

9. Mobile Marketing:

   • Strategies for mobile apps and mobile web users.
   • SMS marketing, in-app advertising, and push notifications.

10. Conversion Rate Optimization (CRO):

• Techniques for improving website conversions.
• User experience (UX) and A/B testing.